Top Fundraising Strategies for Nonprofits

Ways to improve your nonprofit’s fundraising.


Marketing and fundraising during a pandemic is tough. You’ve got a tight budget, a small team, and high expectations to meet. Your most important fundraisers may have been canceled and you now have to operate a remote team during this crisis. However, the community you serve still needs you. There are a lot of challenges, but here are a few expert ideas on how to help your nonprofit’s marketing strategies throughout the pandemic.


Share human stories people can connect with

People love to feel warm and cozy inside. Especially during these uncertain and unprecedented times, people are looking for feel-good stories that give them hope for the future. Share one of the best stories about your nonprofit organization and how it impacted someone’s life directly. This connects your nonprofit to the cause and shows how valuable your work is.


A relevant and engaging content marketing strategy

Creating quality content ― including videos, infographics, images, blogs and newsletters (both for on-site and off-site consumption) – continues to be the number one performing strategy for nonprofit organizations that want to make the greatest impact with the least amount expended. Stay up-to-date with relevant news that your supporters should know about. Stay relevant. Keep the content engaging. Plan ahead so you know what content to publish and when.


A trustworthy and compelling brand

Consistent branding can make a nonprofit instantly recognizable, which helps to spread its message and create awareness in the community. It can drive support and awareness, progressing your mission and donations. Make sure your nonprofit is creating a great and unique experience that demonstrates the value of the organization.


There are many strategies to make your nonprofit stronger throughout this troubling time. To find the right coverage for your needs, contact the experts at Colorado Nonprofit Insurance Agency, part of HUB International in Denver, Colorado at 303-894-0298.