Tips for Planning a Successful Virtual Fundraising Event

The pandemic has triggered an escalation in virtual events as many businesses now use the Zoom platform to connect with live audiences. A virtual fundraising event can be a highly effective way to build resources, but you must avoid letting the virtual experience become predictable, robotic, and generic. Here are ways to combat Zoom fatigue and craft engaging virtual events.

Build Goals Around Audience Values

One of the most fundamental keys to staging a virtual fundraising event is to start with research on your target audience. If you learn the popular values and objectives of the people you’re trying to reach, you can communicate with them better and even share their goals. The more you can address your market’s goals and objectives, the greater your reputation will become as a community voice for them.

How to Fight Zoom Fatigue

The key to a successful virtual fundraising presentation that avoids Zoom fatigue is to design the event to be special and engaging for participants. Set out to make a unique production rich in educational value for the audience. Avoid falling into the trap of doing a casual improvisational podcast full of common pitfalls.

Webinar experts say the best way to avoid Zoom fatigue is to not mimic a typical Zoom call. Your fundraising presentation will be perceived as more professional if you invest in quality microphones, cameras, and lighting equipment as opposed to appearing novice and low budget. Other ideas for getting past Zoom fatigue are interviewing well-known figures in your community or giving away prizes.

One way to get wide attention is to hold several raffles with trip vacations for destinations to be determined at a later date. Many people are anxious to plan for future post-pandemic vacations. During the pandemic, future vacation giveaways have special relevance.

How Fundraising Has Remained Consistent

Despite how technology has revolutionized fundraising, some of the basic fundraising principles have remained consistent for over a century. It’s always been a challenge to attract donors in good or bad economic times. People don’t like to part with their money easily unless they see the immediate value they get in return. Part of that value is knowing their voice has been heard by an organization that matches their social views.

In order to convince people that they should donate to a cause they believe in, as a fundraising entity, you must open channels of communication with them. Find out their needs and desires and then engage with them about the topic. Many times, individuals are willing to donate to organizations that appear open to suggestions on resolving social or economic problems. Fundraising teams often use scripts, but sounding natural is the best way to convince people to donate money.

Proper engagement has always been the essence of building bridges that connect with economic resources. Individuals are more willing to donate when you give them reasons why raising money is necessary to meet shared goals. Developing rebuttals to donor objections is another vital component of fundraising campaigns. The way to overcome fundraising objections is to find out the concerns of each potential donor. Asking questions about social problems and the need for solutions opens the door for meaningful conversation.

Regardless of the technology used to connect with an audience, it’s important to stay focused on communicating fundraising goals. Raising funds to preserve an old theater, for example, might only be successful if you explain how it brought a community closer together.

Make your virtual fundraising event a success by following these steps and taking a deeper interest in your Zoom productions. Learn more about how non-profit organizations can protect themselves by reaching out to the experts at Colorado Nonprofit Insurance Agency, part of HUB International in Denver, Colorado at 303-894-0298. We will help you find the best coverage for your organization.