Social Change and Giving During the Pandemic

The pandemic has led to many changes in the workplace and in how people believe businesses should be run. There have also been many social changes due to the pandemic. These changes in the face of coronavirus are altering cultural norms. Here’s a look at recent research on fundraising, social movements, and social change caused by the pandemic.

COVID-19’s Impact on Giving

A growing number of people have become passionate about social issues due to the pandemic. Fighting for social justice in the pandemic era is now becoming a regular news story. The rise in social awareness and activism coincides with positive reports on Americans’ willingness to donate to charities. Many people have been humbled by losing their job, friends, or money due to the business shutdowns mandated by officials. About a quarter of the people surveyed said COVID-19 is the reason they planned to give more in 2020 than in the past.

Along with this growing awareness of social concerns is a greater appreciation for non-profit organizations that work toward community goals. The survey found that 39 percent of respondents believe non-profit organizations should get more funding. There is a wave of sympathy toward non-profits, especially those providing solutions to the problems caused by the pandemic.

Classy’s Why America Gives report for 2020 is based on a survey of 1,000 adult Americans. The survey found Americans have a growing awareness of Giving Tuesday. The date changes every year in November or December. According to the report, 67 percent of respondents said they have donated to Giving Tuesday. Furthermore, despite the challenges of the pandemic, a majority of Americans planned to maintain or increase their donations from the previous year.

Social Movements Raise Interest in Giving

Thanks to social movements and social change, many people like giving to organizations fighting for specific causes. It’s a way to be involved and help fuel efforts for improving the quality of life in a community. One of the leading movements for inspiring people to donate is the social justice movement that calls for equality for all.

While the survey found 42 percent of Americans claimed to donate to causes related to social justice in 2020, over half of these donors gave toward a cause for the first time. The pandemic has given people more time to research how the system works, which was largely taken for granted for many decades. The pandemic has awakened people to learn about survival and health issues.

One of the top issues during the pandemic has been shifting to a healthy lifestyle. A growing segment of the population wants to see more local organic farming opportunities and are willing to pay more for healthier food. A significant number of people are tired of the “broken healthcare system” and will donate toward universal healthcare legislation.

Virtual Fundraising on the Rise

Another trend that has helped bring attention and money to fundraising organizations is virtual donations. The internet is the solution to many problems that call for social distancing. Instead of showing up with booths at shopping malls, fundraising organizations can use their workers and volunteers to raise money online.

The survey found that 30 percent of U.S. consumers have participated in a virtual event during the COVID-19 crisis. About the same amount say virtual events are a safe alternative to face-to-face meetings in public.

Plenty of social change has emerged in the face of the coronavirus. New norms are developing as people are more willing to donate to causes than ever before. For deeper insights on non-profit insurance coverage, contact the experts at Colorado Non-profit Insurance Agency, part of HUB International, in Denver, Colorado at 303-8894-0298. We will help you find the best coverage for your organization.