4 Practical Tips to Present an Effective Nonprofit Impact Report

Your nonprofit has a noble cause—be it to conserve the environment, empower members of a particular gender, promote education in the poorest parts of the world, find a cure for a terminal disease, or any other respectable mission. However, being able to communicate the impact of your noble cause can make a world of difference in finding generous sponsors.

According to Bloomerang, nonprofits retain about 45% of their donors on average, while 18% of donors stop contributing due to poor communication. It doesn’t have to be this way for your organization, not when you can learn how to demonstrate progress in accomplishing your goals.

Here are 4 practical tips for showcasing the outcome of your charitable work using visuals in your nonprofit impact report:

1. Include Infographics with Timelines

Infographics are a colorful and effective way to communicate your nonprofit’s progress over a specific time. Use the tools to show your milestones against timelines in a way that’s easy and quick for your audience to grasp.

To pass the message across, be sure to include the outcome of any activity or program that you have taken up. You may demonstrate achievement for a specific period, such as months or years.

Some attributes of effective infographics are:

● A compelling narrative
● Credible data
● Appropriate style/design, such as a thematically relevant color scheme
● Data visualizations
● Clearly defined goals

2. Convey the Problem in Hand Using Graphics

Instead of bogging down potential and current donors with numbers, show them a relatable problem. You can use graphical illustrations to get the desired reaction that will help you with your cause.

Take the example of an organization involved in uplifting people living with a disability in your state or nationwide. A small nonprofit annual report for the organization could feature infographics showing the number and percentage of people living with a disability.

Visually highlighting the predicament or challenge that your organization is trying to solve can positively impact your fund-raising efforts. Be sure to be brief and straight to the point with your illustrations.

3. Use Charts to Convey Statistical Data in Your Nonprofit Impact Report

You need to get your message across quickly and in a readily-digestible manner, even when presenting complex numerical information. If potential donors have to crunch numbers to understand what you’re saying, they might just as well stop following your report. Here’s where charts come in—to help your audience comprehend detailed statistical or financial information.

For example, a line chart can showcase global warming trends over time, while a table with rows and columns is ideal for capturing your financial data for a specific period. If you’re interested in making comparisons, try using bar charts or pie charts. All these graphical tools will help convey comprehensible numerical information at a glance.

4. Create a Credible Nonprofit Impact Report by Featuring Video or Photo Testimonials

When you’re determined to rally donors and other well-wishers behind a worthy charitable cause, adding testimonials to your presentation can make a huge difference. Make use of actual pictures of people you’ve helped (not paid models) to illustrate the lives you have transformed and empowered through your noble efforts.

For example, a photo of a now happy but once homeless family for whom you built a shelter is evidence of the results of your works. It can compel an undecided donor to support your cause. Sorrowful images, too, can have a sentimental impact, moving your audience into taking the desired action.

Video testimonials are equally powerful elements of a nonprofit annual report checklist. The presentations offer an opportunity for people that have benefited from your program to tell their story first hand.

These are some of the critical elements you may want to consider while preparing your nonprofit impact report for this year. Consequently, you can create more compelling nonprofit impact reports, driving your potential and current sponsors into action.

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