Mobile Giving Trends Your Nonprofit Needs to Know

How to make the most of mobile giving for your nonprofit.

Mobile traffic has been steadily increasing over the years, and mobile giving has been following suit. If your nonprofit is looking to increase the number of donations (and which organization isn’t?), then mobile giving may be the next strategy that you want to focus on.

The rise of both mobile traffic and giving is largely a product of social media sharing. Most traffic on mobile comes from social media sites such as Facebook, Twitter, and Instagram, with Facebook taking the lead.

Researchers found that:

  • Mobile giving makes up almost twice as much of transaction volume in peer-to-peer campaigns than on donation pages.
  • The vast majority of that giving is inherently social.

Now that you know you want to leverage mobile giving, it’s a good idea to understand when donors are most active online and prone to give. Researchers found that there tends to be a drop in transactions across all campaign types during the weekends, although the drop is less steep for mobile. Further findings include:

  • Donation pages show a double peak on Tuesdays and Fridays
  • Ticket events are consistent throughout weekdays
  • Peer-to-peer fundraising campaigns show a single peak on Tuesday
  • Mobile users are more active after working hours.

Remember, your nonprofit requires protection to spread awareness and make the change it desires.  To get your nonprofit the insurance coverage it needs, contact the experts at Colorado Nonprofit Insurance Agency, part of HUB International in Denver, Colorado at 303-894-0298.  Our dedicated team is ready to assist you with all your nonprofit insurance needs.