Making the Most of Your Nonprofit’s Website: Understanding the Basics

Engage your visitors through your website.


We’re in the age of tech. Now – more than ever – it’s essential for businesses to have a presence online. If you’re unsure whether or not your website is doing the trick, it could mean it’s time for a refresh. If your website isn’t engaging with your audience, sharing updates, or communicating your mission, then you could be missing out. Keep these tips in mind when redesigning your website for best engagement and visibility.


  • Focus on strong but tidy visual design. Your site should be aesthetically pleasing. Resist the temptation to clutter pages with too much text, too many images or too many buttons. Keep it clean and simple.
  • Use intuitive navigation. Poorly organized navigation is a leading reason why users become frustrated with the website and exit before completing any actions. A navigation bar at the top will do the trick, but don’t overwhelm the visitors. What are the most important pages a user might need?
  • Don’t forget the mobile experience. Mobile web browsing now makes up over half of all web traffic. Make sure that you check your site’s mobile responsiveness so that it looks good and functions well across a range of devices.
  • Include prominent CTAs. Call-to-actions, or CTAs, are the actual buttons or links that urge a user to complete a target action. Make sure that your nonprofit leverages the use of the Donate Now button and even consider including visuals like target goals and easy-pay options to encourage donations.

Take the time to ramp up your website design to attract and retain donors. To find the right coverage for your needs, contact the experts at Colorado Nonprofit Insurance Agency, part of HUB International in Denver, Colorado at 303-894-0298.