How Your Nonprofit Can Increase Donations During the Holiday Season

Is your nonprofit making the most of the giving season?

Not only is the holiday season officially underway, but so is the time for giving. December proves an especially important month for those who want to give back to the community and help others. After all, this is a season built on gifts for others and spending more time with loved ones. December is also an important time for your nonprofit organization. A significant amount of donors wait until this time of year to give. This is an excellent opportunity to convert prospects who are most likely in the holiday spirit into new donors.

Check out these ways in which you can promote your holiday fundraising campaign, starting now!

Re-Evaluate Your Website – Create a bold and enticing call to action on the home page of your website. Having an easy way for visitors to give will increase those holiday donations that your nonprofit needs. However, bear in mind that if you are taking donations on your website, it is worth securing cyber liability insurance to protect your nonprofit organization.

Send Out an Effective Marketing Campaign – Email marketing is commonly overlooked but still remains one of the most worthwhile marketing tools available. Craft a special, eye-catching holiday donation campaign and send it out to your email list. Capture your audience with a catchy subject line, images, and an emotive piece on why your organization deserves their donation.

Be Grateful – When someone gives to your nonprofit, thank them as soon as possible. Gratitude is powerful, and it may even make the difference between someone donating once to someone becoming a regular donor. If they feel like their contribution, no matter how big or small, is valued, they are more likely to donate again. Whether you send them a personal message online or a hand-written card, set up systems now to save time later.

Create Holiday Photos for Social Media – Get your brand into the spirit by revamping your image on social media platforms. Change your profile picture to something holiday related and give your header photo a holiday-inspired facelift.

Need to know more? Check out these additional strategies to get more donations for your nonprofit.

Remember, your nonprofit requires protection to spread awareness and make the change it desires.  To get your nonprofit the insurance coverage it needs, contact the experts at Colorado Nonprofit Insurance Agency, part of HUB International in Denver, Colorado at 303-894-0298.  Our dedicated team is ready to assist you with all your nonprofit insurance needs.