How to Use Instagram to Spread Your Nonprofit’s Mission

Improve your nonprofit organization by using social media apps.

They say a picture is worth a thousand words. When it comes to social media, you will usually find that picture posted on Instagram with a filter and a motivational quote. This social platform is no longer just a millennial-cantered app. It is a great way for your nonprofit to share #qualitycontent and to reach thousands of people, spreading the message. Here are a few ways in which you can use Instagram to spread your nonprofit’s mission.

Keep it visual

Although there is a trend of long captions on Instagram, you want to be sure that people stop on your picture long enough to read the caption. Choose a theme for your Instagram profile and keep to it. Perhaps you share pictures of quotes or people, use the same filter on each photo or have a distinct color theme. Either way, it’s a good idea to keep your pictures recognizable for its distinct aesthetic.

Leverage hashtags

When it comes to Instagram, hashtags are your friend. You can create memorable hashtags unique to your organization and implement the use of generic tags that draw more attention to your posts. Remember to keep it short and consistent, though. Use too many hashtags and you run the risk of looking like spam.

Use the power of empathy

People remember stories and images they connect with emotionally. To increase your engagement on Instagram, share pictures that evoke strong feelings. Doing so can help to attract engagement, donors and volunteers that further your organization’s cause.

While you focus on furthering your organization, let the professionals help cover your insurance needs. Contact the experts at Colorado Nonprofit Insurance Agency, part of HUB International in Denver, Colorado at 303-894-0298. Make sure that your nonprofit is properly covered. We will work with you to ensure you are getting the most out of your coverage.