How to Keep Your Email Subscribers Engaged

Improve your email marketing strategy.

 

When your nonprofit sends out emails to interested parties, you may see a variety of responses each time. Although that is normal, if your email list gets smaller and smaller, you need to stop and rethink what you’re doing. Having more people unsubscribe should make you reconsider your email marketing approach. The good news is that there are some actions you can take to keep your email list engaged and entertained.

 

Segment your list

It’s important to segment your list of subscribers because it helps you send content to certain people that’s more relevant to them. The more specific you are able to get your segments, the better you can prepare and write content that will speak to your readers directly and address their needs.

 

Map content

Due to your lead nurturing strategy and segmentation, you should know a lot more about your subscribers. This information can help you map out the content to match with their behaviors. Use a document to organize your content and identify what will go to which segment of your audience and at what time.

 

Set a schedule

Set up a regular schedule for emailing so that your recipients know exactly what to expect from you. When your subscribers know that your email is coming in, they’re less likely to be annoyed a receiving it.

 

Optimize

Your emails should always be optimized. If they load too slowly or links don’t work, your campaigns will be unsuccessful. Run different tests to check the emails before sending them out. Remember to focus on giving each recipient a great experience.

 

Keeping your nonprofit’s email subscribers engaged doesn’t have to be difficult. To find the right coverage for your needs, contact the experts at Colorado Nonprofit Insurance Agency, part of HUB International in Denver, Colorado at 303-894-0298.