Data Analytics for Nonprofits: What You Need to Know

Nonprofits can leverage the world of data analytics.


Technology is a part of our everyday lives. It enables our communications, keeps us entertained, and even helps boost our productivity. As we use technology, we generate data. Data is everywhere – and companies use this data to help boost their brand, sales, and audience. As a nonprofit, you can leverage data to impact your organization in meaningful ways.


What is data analytics?

Data is a collection of raw information. It can be text, numbers, images, audio, or video. For example, the contacts in your email list are and hold valuable data. But having data for the sake of data is meaningless. To turn data into something actionable, you must shape, process, and interpret it. This is where data analytics comes in. Data analytics is the process of transforming data into knowledge.


How can I use data analytics to help my mission grow?

Decision-making and problem-solving are the day-to-day of every nonprofit. Data analytics can help steer you in the right direction. Data analytics can help you make better decisions, build better experiences for your supporters, and streamline your processes. Always ask yourself what does the data tell you? It should display what your organization achieved and where you’re headed in the future. Use it to enhance your work and garner your audience’s attention.


Using data analytics to improve your nonprofit doesn’t have to be difficult. To find the right coverage for your needs, contact the experts at Colorado Nonprofit Insurance Agency, part of HUB International in Denver, Colorado at 303-894-0298.