Best Practices for Converting Volunteers to Donors

How to inspire your volunteers to consider donations.

It’s no secret that nonprofits need volunteers and donors to achieve their goals and carry out their mission. What many nonprofits don’t know is that the line between their volunteers and donors is very thin. While you may have a great support system in terms of volunteers, you may need to catch up on donations. While appealing to the general public is great, your volunteers already know about your organization and the importance of its existence. In fact, they already feel very strongly about the cause if they’re donating their time. To help engage your volunteers to become donors, read on.

Personalize Your Prospects’ Experience

Volunteers and donors expect a personalized experience when interacting with your nonprofit’s brand. A tailored experience that focuses on your volunteer’s preferences and the issue they are attempting to correct will help to convert them to donors for your cause.

  • Send volunteers personalized emails and notifications.
  • Survey volunteers to better understand what motivates them to give their time to your nonprofit.
  • Focus on storytelling online and create targeted content based on prospect behavior.

Recognize Volunteer Participation

One of the easiest ways to convert volunteers to donors is to acknowledge volunteer participation and accomplishments towards your nonprofit’s mission and goals. The good news is acknowledging volunteers does not need to be challenging or expensive. Here are a few ideas:

  • Feature volunteers in your organizations marketing materials and website.
  • Send a personalized thank you card to your volunteers after their involvement in an event.
  • Be open and honest with your volunteers, letting them know of any changes taking place within the organization.
  • Provide your volunteers with food and snacks while they fulfill their volunteer commitment.
  • Ask your volunteers for their opinion on how to better engage with them.

Provide Rewarding Experiences

People volunteer for the opportunity to make a difference and feel as though their contribution matters. Nonprofits need to deliver this desire and provide volunteers with rewarding experiences. There’s no secret that volunteers are valuable to your nonprofit, so be sure that they are getting the most of their time and experience by helping your cause.

To protect the livelihood of your organization and volunteers, ensure you have the right protection. Contact the experts at Colorado Nonprofit Insurance Agency, part of HUB International in Denver, Colorado at 303-894-0298. Make sure that your nonprofit is properly covered. We will work with you to ensure you are getting the most out of your coverage.