3 Ways to Welcome and Retain Monthly Donors

Attracting and maintaining support for your nonprofit.


As a nonprofit, you likely rely on the support of others to fulfill your mission. You may have monthly donors that are essential to your nonprofit’s achievements and success. With more monthly donors, you can do more and further your cause. Attracting and nurturing monthly donations is something every nonprofit can struggle with. When achieved, it can open up your nonprofit to more opportunities. We’ve gathered a few essential tips every nonprofit should know about welcoming and retaining monthly donors.


Welcome them in the right away

Make a great first impression with your new monthly donors by sending them a warm welcome. Recognizing your donors is important to show them that you appreciate their support and make them feel valued. Utilize multiple channels to ensure you’re engaging with your donor on their preferred platform.

  • Call – Give them a call to express gratitude for their gift. Voicemails are fine, too!
  • Email – Send a personalized email welcoming your new monthly donor to the program.
  • Letter – A handwritten note shows that you took the extra time and effort to reach out to them.
  • Welcome series – Create an automated email Welcome Series that kicks off by acknowledging the donor’s new donation commitment. Move into sharing stories of the impact of donations.


Nurture your donors over time

Monthly donors make a significant sustained investment in your mission. They want and deserve to be appreciated. Donors that feel that they are recognized and add value to a nonprofit are more likely to make recurring donations.

  • Segment communications – Segment some of your organization’s regular communications and draft a specific message to monthly donors.
  • Send invites – If your organization has an exciting announcement or is about to host an event, let your donors know ahead of time.
  • Stay in touch – Don’t simply thank a donor for their gift and then forget about them. If they’ve donated once, they may be willing to donate again. Stay in regular contact through various channels.


These tips can be used to welcome and retain monthly donors. To find the right coverage for your needs, contact the experts at Colorado Nonprofit Insurance Agency, part of HUB International in Denver, Colorado at 303-894-0298.