3 Tips for Maximizing Association Membership

Targeting membership retention.


Does your association rely on membership sign ups? If so, you will understand how valuable it is to target membership engagement and encourage others to support your cause. Although no association is the same and there isn’t one universal strategy, most organizations know that it’s cost-effective to invest in member retention efforts than member acquisition. Striking a fine balance of the two can help your organization carry on doing important work. Here’s how to get started.


Create a dedicated association website

Your website is likely the first place that people visit to learn more about your association. Therefore, it’s important to create space for general association details and the benefits you offer. Be sure to clearly cater to your members with separate pages and information.


Personalize communication for each member

If you want to offer unparalleled member experience, consider ways to personalize each member’s journey based on their preferences. Making the effort to individualize your outreach will elevate the entire membership experience and help them to feel as if they are a valuable part of your team.


Host events that members want

Although providing an enhanced online experience is key to maximizing association membership, they can’t replace holding in-person events. These live experiences offer valuable ways to engage and attract attendees beyond your members. Gather feedback from your members to understand what type of event they want.


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