Common Mistakes Non-Profit Organizations Make

How to keep your nonprofit organization moving forward.

We all make mistakes, even in business. It’s a part of life because humans are imperfect. Unfortunately, making certain mistakes can spell bad news for your nonprofit organization. When it comes to growing your organization, there are a few certain mistakes that you should (and can easily) avoid!

Mistake No. 1: Only marketing to large donors.

Sure, every nonprofit wants to catch the eye of a donor who donates a substation amount. However, organizations shouldn’t be quick to overlook the value of small donors. Don’t expect donors to maintain or increase the size of their contribution each time they give. Thank every donor in every circumstance they donate no matter how much they give.

Mistake No. 2: Skipping steps in the hiring process.

We understand that you want to get volunteers assigned and employees hired as quickly as possible. It may seem like another lengthy chore, but it is one of the most important steps in setting up your organization. The people make up what your nonprofit is all about, so it’s well worth taking the time to hire the right people for the cause!

Mistake No. 3: Not measuring outcomes.

How can you know how far you’ve come if you never recorded where you started? Nonprofit managers should periodically measure and analyze metrics of their performance, such as the amount of money they’re raising, number of website visits they’ve had in the last week, and the number of social media followers. Not only does this help to tell you how far you’ve progressed, but it can dictate which methods of advertising work.

Becoming aware of common mistakes can help you avoid making the same missteps with your nonprofit organization. Part of helping your organization to move forward is to keep it protected! Contact the experts at Colorado Nonprofit Insurance Agency, part of HUB International in Denver, Colorado at 303-894-0298. Make sure that your nonprofit is properly covered. We will work with you to ensure you are getting the most out of your coverage.